DriveSQ Driving School Manchester — WhatsApp 07352 932003 →|★★★★★ 4.9 · 87 Reviews|M19 OFFER: 10hrs £300
YOUR DATA · YOUR RIGHTS

Privacy Policy

How DriveSQ Driving School Manchester collects, uses, and protects your personal data. Last updated June 2025.

This privacy policy explains how DriveSQ Driving School (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our website, book driving lessons, or communicate with us. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller: DriveSQ Driving School, Manchester, Greater Manchester, United Kingdom.

1. What Data We Collect

We may collect and process the following personal data:

  • Identity information: Your full name and, where applicable, your age or date of birth (to verify eligibility for driving lessons).
  • Contact information: Your phone number (mobile), email address, and home postcode or address.
  • Booking and lesson details: Lesson dates, times, duration, lesson type (manual or automatic), course package selected, payment amounts, and lesson progress notes.
  • Communication records: Messages exchanged via WhatsApp, phone calls, email, or website contact forms.
  • Website usage data: Information collected automatically when you visit our website, including your IP address, browser type, device type, pages visited, time spent on pages, and referring website. This data is collected through cookies and Google Analytics (see Section 4).

We do not collect sensitive or special category data unless strictly necessary for providing our services (for example, information about a physical condition that may affect your ability to drive, provided voluntarily by you).

2. How We Use Your Data

We use your personal data for the following purposes:

  • Booking management: To schedule, confirm, reschedule, or cancel driving lessons and courses.
  • Communication: To contact you about your bookings, send lesson reminders, provide updates about your learning progress, and respond to your enquiries. Our primary communication channel is WhatsApp (via the number 07352 932003).
  • Lesson delivery: To maintain records of your lesson progress, track the skills you have covered, and prepare you for your driving test.
  • Payment processing: To process lesson payments and maintain accurate financial records.
  • Service improvement: To analyse how our website is used and improve our services, lesson plans, and customer experience.
  • Legal compliance: To comply with legal obligations, including DVSA requirements and financial record-keeping.

The legal bases for processing your data under UK GDPR are: performance of a contract (when you book lessons with us), legitimate interests (to improve our services and communicate effectively), and consent (for marketing communications, which you can withdraw at any time).

3. How We Share Your Data

We do not sell, rent, or trade your personal data to third parties. We may share your data only in the following limited circumstances:

  • DVSA: If required in connection with your driving test or instructor compliance.
  • Legal requirements: If required by law, regulation, or legal process.
  • Service providers: With trusted third-party services that help us operate our business (see Section 4 below). These providers are contractually bound to protect your data.

4. Cookies and Third-Party Services

Our website uses cookies and third-party services to improve your experience and help us understand how the site is used.

Google Analytics (G-CQP798G5TW): We use Google Analytics, provided by Google LLC, to collect anonymised data about website traffic and usage patterns. Google Analytics uses cookies to track how visitors interact with our website, including pages visited, session duration, and traffic sources. This data is processed by Google in accordance with their Privacy Policy. Google Analytics does not collect your name, phone number, or email address. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

WhatsApp (Meta Platforms): When you contact us via WhatsApp, your messages are processed by Meta Platforms, Inc. in accordance with WhatsApp’s Privacy Policy. WhatsApp provides end-to-end encryption for messages. We use WhatsApp as our primary communication tool for booking confirmations, lesson reminders, and general enquiries.

Essential cookies: Our website may use essential cookies required for basic functionality such as navigation and page rendering. These cookies do not collect personal data and cannot be disabled without affecting the website’s functionality.

5. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:

  • Right of access: You can request a copy of all personal data we hold about you.
  • Right to rectification: You can ask us to correct any inaccurate or incomplete personal data.
  • Right to erasure: You can request that we delete your personal data where there is no compelling reason for us to continue processing it.
  • Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
  • Right to data portability: You can request that we transfer your data to another service provider in a commonly used, machine-readable format.
  • Right to object: You can object to the processing of your personal data where we are relying on legitimate interests as our legal basis.
  • Right to withdraw consent: Where we rely on your consent to process data, you can withdraw that consent at any time.

To exercise any of these rights, please contact us using the details in Section 8 below. We will respond to your request within one month, as required by law.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Lesson and booking records: Retained for up to 3 years after your last lesson with us, to support any follow-up enquiries and for our internal records.
  • Financial records: Retained for up to 6 years as required by HMRC for tax and accounting purposes.
  • Communication records: WhatsApp messages and other communications are retained for up to 2 years after your last interaction with us.
  • Website analytics data: Google Analytics data is retained for 14 months in accordance with our Google Analytics configuration.

After the relevant retention period, your data will be securely deleted or anonymised.

7. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include:

  • Using password-protected devices and accounts to store and access your data.
  • Communicating via WhatsApp, which provides end-to-end encryption for messages.
  • Limiting access to personal data to authorised personnel only.
  • Regularly reviewing our data handling practices to ensure ongoing security.

While we take all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

8. Contact Us

If you have any questions about this privacy policy, wish to exercise your data rights, or have concerns about how we handle your personal data, please contact us:

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.

Last updated: June 2025

WhatsApp
Book